Business & Technology

Entertainment Marketing

Course Description

“Money Talk$: Entertainment Sells.” Did you ever wonder how much it cost to air a 30 second commercial during the Super Bowl? Or how much money your favorite athlete or singer makes each year? How about where the latest fashion trends originated? Besides being an engaging class – you will learn about key marketing elements such as product, pricing, promotion and distribution. These elements will be explored via research and discussion of the latest trends in sports, entertainment, fashion and internet marketing.